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What does "B2C" mean in programming?
B2C is one of the most common terms in software development. This guide explains what it means, how it is used in practice, and why it matters, with real examples from the developer world.
Definition
Business to Consumer. A business model where a company sells directly to individual end users. B2C products prioritize self-serve onboarding, low friction, and high conversion because there is no sales team to close deals — users must sign up and find value on their own.
Example
"We pivoted from B2B to B2C: instead of selling to companies, we now sell directly to individual developers."
Related terms
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