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What does "B2B" mean in programming?
B2B is one of the most common terms in software development. This guide explains what it means, how it is used in practice, and why it matters, with real examples from the developer world.
Definition
Business to Business. A business model where a company sells products or services to other companies rather than to individual consumers. B2B software typically has fewer customers but higher contract values, longer sales cycles, and requirements like SSO, audit logs, and SLAs.
Example
"We are a B2B SaaS — our customers are companies, not individuals, and deals take months to close."
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