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What does "CRM" mean in programming?
CRM is one of the most common terms in software development. This guide explains what it means, how it is used in practice, and why it matters, with real examples from the developer world.
Definition
Customer Relationship Management. A system for tracking interactions with customers and prospects: deals, emails, calls, and contracts. Engineers integrate with CRMs to sync data (e.g. create a CRM record when a user signs up). Common CRMs: Salesforce, HubSpot, Pipedrive.
Example
"When a user upgrades to the paid plan, we send a webhook to sync the data to Salesforce so the sales team sees the conversion."
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